[02] // fragments
notes
Short, unfinished things. Thinking out loud about cause, effect, and the machinery underneath.
On causal noise
A short fragment on why correlation is loud and causation is quiet — and how to listen for the difference.
Uplift, in practice
Targeting the persuadable instead of the inevitable — notes from shipping uplift models that survive contact with reality.
Static by design
Why this site is mostly silence: a few words on building quiet, fast, content-first pages.