placeholder fragment — replace with your own words.
Classic models answer "who will convert?". Uplift answers a stranger, more useful question: "who converts because we acted?"
Four kinds of people
- Sure things — convert anyway. Spending on them is waste.
- Lost causes — never convert. Spending on them is waste.
- Sleeping dogs — your action makes them leave. Spending is harmful.
- Persuadables — the only segment worth the budget.
The whole game is finding the persuadables without a label that ever directly names them.
A note on evaluation
AUUC and the Qini curve are not optional decoration; they are the only honest mirror an uplift model has. Accuracy is a comforting lie here.
More to come — this is a stub.